Distilleria Negroni – Liquori Pere Williams e Brandy, Camomilla

The new liqueur line from Distilleria Negroni features three products: Liquore Pere Williams & Brandy, Liquore Camomilla con Grappa, and Sambuca. The goal of the project was to create a brand-new visual identity for these spirits, combining elegance, modernity, and a strong sense of craftsmanship.

A defining feature of the design is the use of Tuttintuta, a proprietary typeface created by Design Associati. Inspired by the Italian Futurist movement, this condensed slab serif font pairs sharp, squared serifs with a bold, contemporary aesthetic. The striking typography, contrasted with dynamic graphic elements, gives each label a distinctive and memorable character.

Each liqueur is enhanced by a refined, unique color palette and premium material choices. Glossy hot foil stamping adds a luxurious touch, while high-quality offset printing ensures flawless color reproduction. The result is a clean, sophisticated, and contemporary packaging design that reinforces Distilleria Negroni’s artisanal tradition through a fresh and impactful visual language.

Concept, Design & Photography Design Associati

Client Distilleria Negroni

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