Blanc de Blanchis – Ronco Blanchis

Blanc de Blanchis is a premium Italian white wine label design created by Design Associati for Ronco Blanchis, a renowned winery from Friuli, Italy.

This packaging project represents a refined approach to contemporary wine branding, combining tradition and modern aesthetics.

Concept & Inspiration

On the back label, the wine reveals its character:

“A Chardonnay with a touch of Friulano and Malvasia, for those seeking a fresh and lighthearted wine…”

The design follows the same philosophy. The label layout is minimalist and modern, inspired by the wine’s personality: fresh, elegant, and easy to enjoy.

We let the wine itself dictate the visual rhythm – an identity that is clean, contemporary, and airy. The result is a label that feels essential yet inviting, encouraging you to open a bottle at the very first sunshine.

Design Features

• Minimalist wine label design: essential typography and balanced spacing.
• Contemporary packaging design: timeless appeal with a modern twist.
• Visual storytelling: lightness and freshness reflected through graphic simplicity.
• Brand identity: a blend of heritage and innovation for a global audience.

Why It Works

This project demonstrates how Italian wine label design can combine local tradition (Friulano and Malvasia) with a modern packaging identity that resonates with international consumers.

The choice of a “less is more” approach ensures strong shelf impact while maintaining elegance and authenticity.

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