Dry Gin G & Rad Gin – Distilleria Negroni

The packaging for Dry Gin G and Rad Gin by Distilleria Negroni combines bold local identity with refined material experimentation.

Dry Gin G celebrates the passion of Giancarlo, Negroni’s founder, for Isabella grapes – also known as Concord grapes – cultivated on the family estate in Volpago del Montello. Rad Gin pays homage to the distillery’s heritage in crafting botanical infusions, featuring Radicchio Rosso di Treviso IGP, a signature ingredient of the Veneto region, along with juniper berries, orange peel, and lemon peel.

The label design unfolds across three of the four sides of the bottle, creating a dynamic, continuous visual flow as the bottle rotates. It combines high-end print techniques and materials to achieve a contemporary, elegant, yet understated aesthetic:

• Metallic inks for rich, luminous colors
• Glossy screen-print varnish to create tactile contrasts
• Matte and glossy foils to highlight key elements with premium finishes

This interplay of textures and light reflects the quality and craft behind the spirits themselves, positioning the bottles as standout pieces on any shelf.