Bingo Tedhe Medhe

Client: ITC
Brand: Bingo Tedhe Medhe
Product: Aam Panna (Chatpat Kairi)

Confetti Design Studios collaborated with ITC to launch Bingo Aam Panna (Chatpat Kairi), a refreshing addition to the brand’s beverage portfolio.

The project focused on developing a cohesive visual and verbal identity that captures the playful essence of Bingo while elevating it into the premium beverage segment. The packaging design brings together vibrant colors, bold typography, and dynamic illustrations, highlighting the tangy freshness of raw mango (kairi) and the nostalgic essence of aam panna.

By creating a design that balances youthful energy with premium appeal, the identity not only reflects Bingo’s fun personality but also ensures strong shelf visibility in a highly competitive market.

Bingo Aam Panna (Chatpat Kairi) promises a distinctive taste experience for beverage enthusiasts, and the packaging serves as a visual expression of that promise: Bold, refreshing, and unforgettable.