SÖZ

The SÖZ branding and packaging design is more than just a visual identity — it’s about telling a story of balance, joy, and modern conviviality. The bold yet elegant logotype reflects confidence, while the playful umlaut adds a touch of character and uniqueness. Each bottle — Le Lucide, Le Fésil, and Le Relaxant — has its own personality, expressed through vibrant colors and flowing shapes that capture emotions as much as flavors.

This project was designed with people in mind: for those who seek an aperitif that is alcohol-free, but still rich in taste, in style, and in meaning. SÖZ is not just about drinking — it’s about sharing moments, sparking conversations, and enjoying life with clarity and creativity.