Backbay
Backbay has reimagined mineral water with Aqua, a clean, modern packaging system designed to stand out in a crowded market. Packaged in a distinctive box, made with the planet in mind, it reflects purity and offers today’s mindful drinker a refreshing blend of natural minerals, electrolytes and the right pH balance for a balanced lifestyle.
Backbay Aqua stands among the very few boxed water brands in India, setting a new benchmark for clean and conscious packaging. By shifting from plastic to recyclable fibre-based cartons, it promotes sustainability while also reflecting a growing cultural responsibility to reduce waste. The design underscores how even the simplest, everyday act of drinking water can drive meaningful change toward a cleaner, more responsible future.
Creative Director: Shrey DoshiAssociate Director: Riya RoyBrand Manager: Aashni ShahCreative Strategist – Abhinav PahadeGraphic Designer: Diya Jain3D & Animation: Prem Mali3D & Animation: Nilesh PrajapatiCopy Writer: Aditya Tugnait
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