RaceFace Packaging Revamp

A comprehensive RaceFace MTB redesign focused on elevating the brand through a minimalist, sustainability-driven approach. This project modernized the visual identity across their MTB apparel, accessories, and protective gear categories.

Custom hangtags feature subtle embossing to boost tactile quality and perceived brand value. As a core component of this RaceFace MTB redesign, Andrew re-engineered the protective gear housing to be 100% plastic-free, using an innovative paper-based mechanism to secure products while reducing the environmental footprint.

Quick Glance Hangtag System
Hangtags clearly communicate the product name and intended use, reducing confusion across Race Face’s multi-product categories.

Information Ready
Designed a variety of hangtags designed for additional information & multi-language support.

Hasel-Free Packaging
Protective gear packaging was redesigned to eliminate plastic and replace traditional mesh bags.

Paper Based Design
Using an innovative hook-style paper mechanism, the header card securely holds the product on pegs while allowing shoppers to easily remove and try it on without risk of falling.