Calma&Chicha

Calma&Chicha

Conservas El Capricho is a family-owned company dedicated to preserved foods in a small town in northern Spain. A company deeply rooted in family tradition and in the history of canning in Santoña.

The new brand needed to break away from the standards of the Spanish sector, moving away from tradition to create a more contemporary and approachable product that would allow the company to reach new markets.

From the construction of the name to the branding and packaging, the project focused on developing a fun and fresh concept that would position the brand in a younger, more international market. The graphic universe is built around two characters, two sisters: “Calma”, a peaceful and empathetic sardine and a strong defender against injustices of the sea; and Chicha, a fun and eccentric mussel who cannot be held responsible for her actions when she’s hungry—making room for the introduction of new characters in the future. Both the illustrations and the color palette are cheerful and playful, capable of capturing the consumer’s attention and allowing the brand to stand out from its competitors at a single glance.