Tenute Navarra // Zahr Vino Bianco Frizzante

TENUTE NAVARRA // ZAHR FRIZZANTE / BRANDING & PACKAGING

The ZAHR concept interprets Mediterranean conviviality through vibrant, pop-inspired graphics built on pastel palettes that instantly evoke summer. The label communicates lightness, freshness, and spontaneity, reinforcing the youthful and approachable character of this sparkling wine.

A distinctive element of the project is the Zahr logotype, crafted in textured, embossed gold. This tactile and luminous mark interacts with the background pattern, creating a rich and recognizable visual effect with a strong Mediterranean appeal.

Thanks to HP Indigo digital printing, combined with HP SmartStream Designer (Colorize Variations), the graphic system is expressed across three different color palettes while maintaining the same pattern. Each bottle becomes unique, yet remains part of a consistent and cohesive visual identity.

ZAHR blends Mediterranean tradition, pop aesthetics, and technological innovation into an aromatic sparkling wine designed for moments of sharing and togetherness. The three color variants correspond to different experiential “moods,” told through short narratives on the back labels.

ZHAR Breeze – Light Mood / Turquoise–Lilac–Sky Blue–Coral
Light as a breeze drifting in from the sea at sunset. ZHAR Breeze caresses the palate with delicate freshness and bright aromas, expressing a youthful and harmonious side of Sicily. One sip, and summer appears—rosy skies and effortless laughter. Made to be shared. No worries attached.
ZHAR. Taste the Island.

ZHAR Vibe – Party Mood / Pink–Green–Purple–Sky Blue
When the night comes alive, ZHAR Vibe is already in the glass. Lively bubbles, intense aromas, and bold freshness: the energy of Sicily pulses through sun, sea, and land. A sparkling wine with character, made for moments meant to be lived together.
ZHAR. Taste the Island.

ZHAR Sunny – Mediterranean Mood / Green–Turquoise–Orange-Pink
Inside every bottle is a ray of Sicily. ZHAR Sunny blends enveloping freshness with fine bubbles in a radiant sip, with citrus notes and a hint of sea breeze that captures the island’s magic. Drink it chilled, close your eyes—you’re already on a journey.
ZHAR. Taste the Island.