Gummy Bar

Gummy Bar is a vibrant gummy candy brand packaged in cocktail-cup-shaped stand-up zip pouches. Each pouch is a full flavor journey: the gummies
are curated to recreate the taste of a beloved cocktail, turning snacking into a genuine ritual.

The visual identity is built as a flexible graphic system: bold color-coding, illustrative lettering, and juicy fruit artwork that easily adapts as the lineup grows. The concept is designed to scale — every new flavor fits naturally into the brand universe, maintaining instant shelf recognition while keeping the range feeling fresh and collectible.

The cocktail straw crowning each pouch is the finishing touch that makes 
the product playful and unmistakable on the shelf.

Design by Kate Reichel, 3D renders by Kate Reichel