ZARA Athleticz Deo-Stick

Conceptual deodorant stick capsule for ZARA Athleticz combining fragrance identity, performance and everyday use in a single experience.

Designed for the running, training and outdoor contexts, the proposal responds to functional post-workout needs such as sweat control, odour neutralisation and instant freshness, while maintaining a consistent personal scent throughout the day.

The concept is built around three key ideas: permanence, coherence and extension. It connects fragrance and body care through a capsule linked to recognisable FOR HIM fragrances, allowing the user to maintain a consistent olfactory signature before, during and after activity.

The structural design focuses on robustness, comfort and everyday usability, while the graphic system adapts the visual codes, typography and patterns already present within the Athleticz cosmetic line (by LAVERNIA&CIENFUEGOS). Each fragrance develops its own colour language while preserving a unified collection identity.

The proposal also integrates a long-term refill system designed to reduce material consumption through durable aluminium cases and interchangeable refills, encouraging a more conscious and continuous use experience aligned with the sustainability values of the brand.