LAVA is a revolutionary skin care line that draws inspiration from one of the most incredible geological formations on Earth – the basaltic columns. These unique natural structures are formed by the rapid cooling of lava flows, resulting in a distinctive hexagonal shape that can vary in size, from a few centimeters to several meters in diameter.
The brand name, LAVA, not only refers to the origin of the shape, but also highlights the use of the power of volcanic minerals and other natural ingredients to create a unique product that clean, exfoliate and moisturize your skin, taking inspiration from the natural beauty and strength of basaltic columns. By connecting the brand to the geological origins, LAVA creates a strong and memorable identity that sets it apart in a crowded market. The sleek and modern containers are made of smooth, matte earth tones materials, adding a touch of luxury to the natural inspiration.
LAVA skincare line also takes a step towards sustainability by using Bio-PE (bio-based polyethylene produced from the renewable raw material sugar cane) and Oryzite (made from rice husk) for its containers. Not only that, but the brand encourages its customers to be more eco-friendly by offering refills for the skincare products. This approach significantly reduces the production of plastic waste, as the refill is the only part that needs to be replaced, while the lid and container to which it is attached are reusable. By following this trend towards more sustainable packaging, LAVA not only reduces its environmental impact but also aligns itself with the values of today’s consumers and The 2030 Agenda Sustainable Development Goals
AWARDS:
Pentawards Silver Award 2023 in Student conceptual work – Body, skin and beauty
EPDA Top Design Winner 2023 in Packaging Design / Beauty Packaging