Deliplus ÍNTIMA

Student concept for Deliplus’ intimate care line, inspired by the petal of the cherry blossom.

Flowers are closely associated with nature and convey a sense of freshness and purity. The petal shape suggests softness, delicacy, and elegance, aligning with the product’s value proposition of being gentle and suitable for intimate hygiene.

The packaging visually communicates the product’s benefits and quality, offering clear differentiation within the intimate hygiene market, while maintaining a form that is perfectly suited for mass production. It features a flat, stable base and a dispensing system designed for easy and precise application of the gel.

With a focus on sustainability, the packaging would be made from bio-PET, derived from renewable plant-based sources instead of fossil materials. This material is durable, ensuring product protection and longevity, while its soft-touch texture conveys a sense of comfort.

Curator’s Insight

A cherry blossom petal, reinterpreted as a pump bottle. This student concept for Deliplus’ intimate care line takes its form directly from nature, with a rounded asymmetric silhouette that communicates softness and delicacy before a word is read.

The muted rose and peach colorway reinforces the gentleness of the product category, while the minimal typographic layout keeps the focus on form. Practical considerations are built in too: a flat stable base, precise dispensing pump, and bio-PET construction from renewable plant-based sources.