Bovelle

Mariposa Dairy, an established Canadian producer of award-winning goat cheeses, needed to launch an entirely new cow milk cheese brand for both Canadian and U.S. retail markets. The challenge was significant: develop a brand from scratch, including a name, visual identity, and packaging system, for eight distinct products (five aged cheese flavours and three gourmet spreads), while navigating bilingual Canadian labelling requirements and U.S. FDA compliance simultaneously.

Eye Candy Design developed the brand name Bovelle, a French-inspired name with quiet pastoral roots, and built a complete identity system around it. The visual direction drew on European artisan cheese traditions, using refined typography, clean layouts, and bespoke flavour illustrations commissioned from Norwegian illustrator Katerina Kolberg. Each SKU features a distinct vibrant colour palette to aid navigation across a crowded specialty cheese shelf while keeping the overall range immediately recognizable as a family.

The packaging system was designed with regulatory flexibility at its core: both bilingual Canadian and English-only U.S. versions maintain identical visual impact. The result is a polished, cross-border brand that positions Bovelle as a premium player in the North American artisan cheese category, approachable enough for mainstream specialty shoppers, refined enough for the discerning cheese lover. The full scope also included trade show booth design for retail buyer launches.