MAY (I COME IN?)

MAY (I COME IN?) are condoms created for a springtime mood

Spring is the time when nature awakens: buds swell and the first flowers push through the melting snow. And most importantly, feelings come alive. Each flower represents a separate type of contraceptive: classic, ultra-thin, dotted, or ribbed. The semi-transparent matte packaging gently hints at what is about to happen.

Curator’s Insight

What makes MAY stand out isn’t just the blush-pink palette or the flower-shaped foils… it’s the confidence in the concept. The wordplay does double duty as both brand name and proposition, landing somewhere between playful and genuinely clever. The frosted box lets the product speak for itself without spelling everything out, which takes restraint. Differentiating variants through flower form rather than label copy is a quiet but smart UX decision that keeps the visual language consistent across the range. Intimate products rarely get this level of considered design attention, and it shows.