Cheeky Sips

What is Cheeky Sips?

Cheeky Sips is a playful, sugar-free canned cocktail range that delivers vibrant flavors and infectious energy to any occasion. Each can has its own bold personality, offering fun flavors like “Dry Classic,” “Flirty Berry,” and “Zesty Twist.” With their lively character and fresh profiles, Cheeky Sips redefines ready-to-drink cocktails for a new generation seeking both taste and good vibes—minus the sugar.

Challenge

Our challenge was to develop a brand identity, logo, and packaging for Cheeky Sips that would instantly convey its playful spirit and modern, sugar-free twist on classic cocktails. We set out to create a look that was bold, memorable, and unmistakably fun—capturing the cheeky energy of the brand and resonating with a new generation of cocktail lovers.

Solution

The visual identity is designed to burst with positivity and playfulness. Each can features a bold, minimal color palette for instant recognition and shelf impact. The central illustration—a stylized martini glass with a cheeky twist—exudes a sense of fun and movement, embodying the drink’s vibrant and mischievous personality. Paired with dynamic typography, the design feels fresh, approachable, and full of attitude, reflecting Cheeky Sips’ lively brand DNA.