LUAK coffee

LUAK is a conceptual ready‑to‑drink cold coffee line inspired by the legendary Kopi Luwak. The project explores how one of the world’s most famous and expensive coffee varieties can be reinterpreted through contemporary retail packaging. The line is designed in three formats — 500 ml, 330 ml, and 250 ml — created for strong shelf presence and instant brand recognition.

The visual identity is built around a strict black‑and‑white minimalism and a clean graphic language. The key visual element is a stylized silhouette of the tail of the Malayan civet (Viverra tangalunga), referencing the origin of the product and the animal’s natural role in the traditional processing of coffee cherries. This graphic element becomes the core symbol of the brand and shapes the overall visual system of the packaging, creating a bold and recognizable shelf presence.