Tabiet — 7ARTS Winery

CHALLENGE

For 7ARTS Winery in Romania, the project began with a ready-made wine label selected from our design shop. The challenge was to transform this initial concept into a complete visual system for a collection of seven different wines.

The range needed to feel coherent as a family while giving each wine its own personality, story and recognizable character.

SOLUTION

We developed the original concept into a seven-label series built around the idea behind the name Tabiet.

In Romanian, tabiet describes a small personal pleasure, habit or ritual — something you enjoy in your own way and at your own pace. We used this idea as the foundation of the collection, treating each wine as a different ritual, mood or moment to be enjoyed.

A shared label architecture keeps the seven wines visually connected, while individual illustrations give every SKU its own identity.

CHARACTER & ILLUSTRATION

Seven wines. Seven characters. Seven different stories.

For each wine, we created an original hand-drawn character illustration, developed to reflect its individual personality and mood.

Rather than differentiating the range through colour alone, the characters become the key storytelling device. Each illustration invites the consumer into a different scene and creates an emotional connection with the wine behind the label.

Together, the seven characters form a diverse but cohesive visual family — just as everyone can have their own tabiet.

VISUAL LANGUAGE

The visual identity combines expressive hand-drawn illustration with a consistent label structure and contemporary typography.

The illustration takes centre stage, creating strong recognition and giving the packaging an artisanal, human quality. A consistent graphic system connects the seven labels, while variations in character, composition and detailing allow each wine to stand apart.

This balance between repetition and individuality makes the collection recognizable as a complete range while encouraging consumers to discover each label separately.

OUTCOME

The original ready-made concept evolved into a complete seven-SKU wine packaging system with a distinctive storytelling approach.

Each bottle has its own personality, while together they create a recognizable and engaging collection for 7ARTS Winery.

Tabiet turns a simple personal ritual into a wine experience — seven wines, seven characters and seven different moments to enjoy.