IKB IPA

Design: Arobase Creative
Project Type: Produced, Commercial Work
Client: Bristol Museums & Mad Dog Brewing Co.
Location: Bristol, UK
Packaging Contents: Craft Ale
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Print Label

BACKGROUND
Arobase Creative were asked to create a label design for a special new craft ale, brewed by Mad Dog Brew Co. in collaboration with Bristol Museums to mark the 200th anniversary of the institution of civil engineers. The new pale ale titled ‘IKB IPA’ is an homage to the work of Isambard Kingdom Brunel, who left his mark on the city of Bristol during the industrial revolution with internationally recognised landmarks such as the Clifton Suspension Bridge, SS Great Britain and Great Western Railway.

OUTCOME
We illustrated the iconic landmarks in a simplified geometric line style to reflect the precision and quality of the engineering and create a blueprint aesthetic. To create a bold front of pack we used period typography, loosely inspired by victorian era packaging, and contrasted this with a vibrant sans-serif annotation. The design of the label was adapted for pump clips, coasters and pint glasses.