Nutri-Grain – TO GO Protein Squeezers

Design: Jam&Co Design Pty Ltd
Project Type: Produced, Commercial Work
Client: Kelloggs
Location: Sydney, Australia
Packaging Contents: Protein Squeezer
Packaging Substrate / Materials: Plastic

Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion. Due to fast-changing consumer lifestyles, consumers are looking for more convenient options. Convenient Breakfast penetration is growing at 28.2%

The new pack needed to clearly communicate Nutri-Grain TO GO Protein Squeezers key POD (FEEL FULLER WITH PROTEIN) via strong shelf appeal and presence. The packaging design needed to highlight taste appeal by showcasing the product ingredients across the flavour variants.

What’s Unique?
Jam was tasked with creating a breakfast solution for those young Aussies who were either skipping breakfast or not finding their current breakfast filling enough. The packaging design needed to maintain the Nutri-Grain brand identity and work cohesively with Nutri-Grain TO GO bars.

Following the success of the Nutri-Grain TO GO bars, Jam designed a pack with strong shelf stand out. Utilising the official Nutri-Grain pattern and gold Nutri-Grain brand, together with “FEEL FULLER WITH PROTEIN” flash. This created a clean and stylish pack which appeals to both teen and mum on the go.