Provodnitsa Vodka

Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: Premium Spirits
Location: Moscow, Russia
Packaging Contents: Vodka

Provodnitsa vodka is named after the carriage attendants, who are a significant part of Russian railway aesthetic. This vodka is about the romance of travel and profound conversations with fellow travelers. The design is extremely feminine as the product created largely for male audience. After all, women in uniform always attract attention!