Grab Thai

Creative Agency: Prompt Partners
Executive creative director: Nonpakorn Thiapairat
Art Director: Chalayoot Komolnimi
Project Type: Produced, Commercial Work
Client: Grab Thai
Location: Nontaburi, Thailand
Packaging Contents: Sauce, Paste, Ingredient, Snack etc
Packaging Substrate / Materials: Film, Paper

GrabThai is a Thai food brand, such as sauce, curry paste, herb and spice, snack etc. They sale at asian store in UK and want to expand market to another country in the world. We re-design the brand identity by choose the rubber band that Thai people use for bind a food plastic bag to present ” the local Thai street food & authentic”. We set a new key visual for packaging design that came up with the story of Thai traditional food packaging to help the brand re-introduce itself to the international market.