Culinária Brasileiríssima

Brazilian-style 🌴😎🇧🇷

Creative direction for @vivaregenera’s new packaging, with ingredients inspired by Brazilian cuisine from scratch.

With @miikekarger’s sharp graphic project, we created a reinterpretation of the product ingredients, using organic and abstract shapes. To represent the warmth and biodiversity of the Brazilian soil, saturated colors with high contrasts are responsible for identifying the different products in the line and differentiating the packaging from competitors.

Pictures were taken by the hot lenses of the always fancy @vanessaalvesfoto