A meaningful project when we were approached by a traditional local bakery manufacturer to create a series of mooncake gift box packaging for their 2022 Mooncake Festival event and promotion.
We came up with the design direction from a blank canvas.
From the colour palette to the finishing of the box, we came up with a modern traditional combination solution to break the traditional old fashioned image of the brand to attract new generation consumers.
The meaning of 花好月圆 Hua Hao Yue Yuan is a full moon during the blossom season, it brings the message of happiness and reunion. This packaging creates a modern traditional visual with a warmful expression, which we try to deliver this message through sending this gift box to someone we love.
And the outcome, we managed to categorise 2 tones of colour for both the “standard sugar level” and “low sugar level” mooncake, bestow it with a functional feature and create an exceptional design that once seen, can never be forgotten, as a remarkable packaging design for a brand who delivers an inheritance concept for their consumer.