Bklik

Design: brandon agency
Location: Armenia
Project Type: Produced
Client: Tamara company
Product Launch Location: Global
Packaging Contents: Sweet cottage cheese
Printing Process: Flexography

Brief
Tamara is a company based in Abovyan, Armenia specializing in producing high-quality dairy products.

Task: We were tasked with creating a name, logo, and package design for their new sweet cottage cheese product line.

Target audience: 5-13-year-old boys and girls.

Challenges
Based on the target audience we wanted the product line to communicate one core message “make healthy eating fun and playful”. Our first challenge was to elevate the simple sweet cottage cheese visual identity and product to look and feel more engaging and playful compared to the rest of the products in the market. The naming of the product line was quite a challenge as we wanted the name to communicate the playfulness of the brand but be memorable and especially be easy for children to pronounce.

Solution
The name “Bklik” is an Armenian expression which means ” a child who over eats ” therefore is the perfect beginning to the story of our brothers and sister. Our three little “bkliks” is what we call them, are designed to give each product a unique character that will resonate with kids across our target group. On the package itself, we put the chocolate glazed sweet cottage cheese front and center to show off the food appeal, and we have the characters manically hanging on to it, again communicating silliness and playfulness!

We know that the secret to every successful brand is the story they tell us and the journey they take us through. Every single aspect of the brand should tell one cohesive and consistent story, and what better story for a children’s food product than the classic and relatable sibling rivalry over the delicious and mouth-watering treat!