A Bigger Harvest

Designed by Alpha245
Art director: Siok Yee Koh
Country: Malaysia

The Brief
To develop an appealing and attention grabbing communication piece to wish potential and existing clients of Alpha 245 a very happy and prosperous lunar new year. The key objective is to encourage enquiries and generate business opportunities from potential and existing clients.

The Solution
Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.

Results
This gift of golden carrots managed to secure 5 new business meetings,2 referrals and a premium proposal, creating more than US$100,000 worth of revenue from new business with another estimated US$150,000 still in the pipeline.