MeerCoffee instant Coffee

MeerCoffee is a new brand in the Iranian coffee market, which, like any other new brand, needed distinctive and attractive packaging that would catch the eyes of customers on store shelves.

In the design of this packaging, the appearance and texture of various instant coffees are used to evoke a fragrant product in the audience’s minds. A large and exaggerated typography accompanies this image to distinguish MeerCoffee in the eyes of the audience and create the temptation to buy. MeerCoffee packaging won the A’design bronze award in 2023.

Art Director and Designer: Masoud Najafi Amirkiasar
Design Director: Majid Abbasi
Photographer of Espresso: Bita Shakerin
Agency: DONE Associate