O’Cheese Branding

When Strategy Meets Playfulness: O’Cheese Branding by Magenta

In the bustling world of fast food, standing out is no easy feat. For O’Cheese, a takeaway burger brand in Belgium, Magenta took on the challenge of creating a visual identity that’s as vibrant and dynamic as the brand itself.

Our goal was to capture O’Cheese’s fun, playful essence through a bold color palette, energetic typography, and unique branding elements that leave a lasting impression. Every touchpoint—from the packaging to digital assets—was crafted to reflect O’Cheese’s lively spirit, making each customer experience unforgettable and undeniably O’Cheese.