BVGA | Brand Identity

As Vietnam’s premier golf association, BVGA has been firmly establishing its authority in the community since 2006, boasting the country’s largest membership and a consistent track record of organizing global-standard tournaments and training courses.

With golf’s popularity rising in Vietnam and BVGA expanding its business model, the association approached BEAN CREATIVE® to revitalize their identity system, aligning it with their ambitious new vision.

We embraced this project with an open mind and a daring spirit, ready to push boundaries. Our objective was to create something truly unconventional that would not only distinguish BVGA but also embody its prominent position in the golfing world.

For the logo design, our team experimented with new concepts and fresh compositions for the logo design. BVGA’s name transformed into a sleek logo encased in a circle, mirroring the iconic shape of a golf ball. Each letter stands tall and symmetrical, showing professionalism and prestige. Inspired by a golfer’s poised stance before a swing, the ‘V’ and ‘A’ add a distinctive touch. This eye-catching logo symbolizes BVGA’s commitment to providing a comprehensive golfing experience.

We chose a striking neon green, boldly diverging from the muted tones commonly seen in the industry. This vibrant choice reflects BVGA’s dynamic energy and forward-thinking approach, ensuring the brand stands out with confidence and flair.

Finally, our team drew inspiration from the ‘hole-in-one’ concept, a pinnacle of technical skill in golf, to craft a variety of three key visuals for the brand. This choice underscores the organization’s dedication to excellence, signifying the celebration of worthy achievement.

BVGA recently made waves with the triumphant ‘Fairway to Life’ tournament, showcasing not only stellar golfing prowess but also their striking new brand identity, thus seamlessly integrated into their website and key touchpoints. This momentum has attracted new members and investors eager to align with BVGA’s dynamic vision, positioning the association for further transformative impact on Vietnam’s golfing landscape.