Cela Paw | Brand Identity

Born out of a profound love for four-pawed buddies in 2023, Cela Paw envisions becoming the ideal destination where pets and their devoted owners discover the perfect blend of luxurious pet spa experiences, top-tier salon services, and hotel-grade supplies

With the ambition to reshape the Vietnamese pet care landscape through a commitment to quality and genuine affection, the brand prepared to launch its third location called “Cela Paw Premium” – a hybrid pet salon and cafe. Their team therefore reached out to BEAN CREATIVE® for a dynamic and vibrant brand identity that would effectively reflect their vision, capture the joyous spirit of pets, and form impactful connections with customers.

Despite the original brief focusing solely on crafting an identity system for a regular pet spa service, our approach anticipated the potential for Cela Paw’s business to extend into luxury tiers and branded pet products. This required flexibility and scalability in our design solutions while ensuring a strong level of distinctiveness for brand recognition. Our goal was to provide a reliable foundation for their team to seamlessly expand in the future.

Acknowledging the importance of allowing space for brand hierarchy growth and establishing a differentiated position from industry competitors, the logo design and bold color palette for Cela Paw played key roles in our process. We began by combining a custom wonky typeface with a standard sans serif font for the brand logo, striking the right balance between the professionalism of pet services and the playful characteristics of furry friends. Additionally, the unique integration of orange and navy shades represented the coexistence of positive sentiments and premium experiences in Cela Paw’s environment. These visual strategies facilitated strong brand association through captivating signage as a crucial awareness touchpoint, while also nurturing a distinguished impression among target audiences.‍

With three current thriving branches nationwide, Cela Paw continuously endeavors to lead the industry with heartfelt dedication to creating unforgettable memories for both owners and their beloved pets, through innovative branding and applications that vividly portray their engaging and excellent ethos.