GTS Trading | Brand Identity

GTS Trading promotes and implements a circular economy, helping businesses reduce their carbon footprint in supply chains and contribute to the global value chain to minimize the negative impact of climate change. To promote a circular economy by providing recyclates from waste. Specifically, we offer clients low-carbon TPO & Raw recovered Carbon Black that can be consumed as fuels or utilized as material input. This will give clients more options to choose from when seeking sustainable solutions for their manufacturing processes.‍

GTS Trading approached us with a challenging request: a bold, modern identity that breaks away from traditional recycling branding. As a B2B and international trading brand, they sought a global, contemporary look.

We preserved the essence of recycling in GTST’s branding while adding new twists to achieve a modern aesthetic, starting with the brand logo.

The GTST logo draws inspiration from the universal recycling symbol 3R, reimagining its arrows into the shape of a house to symbolize unity in sustainability and an upward arrow to represent growth toward a greener future. Departing from the typical green-centric palette, we used blue as the primary color to reflect GTST’s core as a trading company and the innovation of solar energy. Green remains as an accent, complementing blue to strike a balance between vitality and environmental responsibility.

To reflect GTST’s dedication to fostering a circular economy, we designed a key visual in the shape of a circle. This versatile visual element is seamlessly integrated across GTST’s brand assets, including print media, social posts, and billboards, ensuring a cohesive and distinctive identity.

GTST’s new brand identity has been integrated across a range of touchpoints, including their website, social media platforms, and marketing materials. This updated identity provides GTST with a stronger, more unified presence, enabling the brand to effectively communicate its values and vision. With this rebrand, GTST is poised for growth, confidently expanding into both local and international markets.