Meta Healthcare | Brand Identity

Founded in 2021, Meta Healthcare emerged as a comprehensive pharmaceutical distribution network, dedicated to delivering essential health supplies to patients across the country and beyond. With a diverse product range spanning medical devices, pharmaceuticals, and cosmetics, Meta Healthcare has become a respected name in the healthcare sector.

Trust is critical in healthcare, especially for building credibility with patients and business partners. Meta Healthcare wanted a brand identity that captured their integrity, professionalism, and commitment to enhancing well-being.

BEAN CREATIVE® emphasized two main aspects of the brand. The first was Meta Healthcare’s unwavering focus on quality and scientific excellence. The second was the company’s ultimate goal: improving people’s lives. Meta Healthcare’s deep-rooted desire to bridge the gap between science and everyday people was a central theme that BEAN CREATIVE® sought to bring to this project.

Meta Healthcare’s logo features two dots—one blue to symbolize science and one red to represent human—connected by a rod-like structure. This design draws inspiration from the Rod of Asclepius, a well-known symbol in the medical field. The logo immediately conveys the connection between scientific knowledge and human life.

To extend this concept, our team transformed the logo into a 3D key visual. Just as the logo represents a path connecting science to humanity, the 3D visual serves as a metaphorical roadmap to better wellness. We also incorporated molecular and cellular structures, creating a hexagon as Meta Healthcare’s second key visual. This hexagon not only reflects the scientific foundations of the brand but also symbolizes the building blocks of a healthier future.

These key visuals, paired with the logo and color palette, form a dynamic brand identity that can be seamlessly applied across various assets such as business cards, stationery, billboards, and beyond.

The new brand identity has enabled Meta Healthcare to confidently expand its operations across all 63 provinces of Vietnam. With three key distribution centers in Binh Duong (South), Da Nang (Central), and Hanoi (North), the company is now better positioned to deliver essential healthcare products efficiently throughout the country.