The Rum 28

A visual journey through Michael’s adventurous spirit. Rum 28 is born from exploration, from the stories woven into every journey and every port. Inspired by the 28 nations that make up the Caribbean region and the elegance of cigar boxes, we created a collage that encapsulates this traveler’s essence.

Each element of the design represents a fragment of this journey: textures, colors, and symbols that build a unique identity, like a map of memories on the label.