Bask

The brand’s identity stems from the vibrancy of the laughter shared among loved ones over their favourite dishes and the colours conveyed how a meal by yourself can bring peace, when needed.

The main challenge while designing the packaging for Bask lay in creating something that was neutral in its look as the products are so versatile and varied. The products vary not only in shape and size, but also in design, colour and the overall mood.

Beige & grey shades were chosen to ensure the focus remains on what is inside. Every box sleeve comes with a small cut out where the image of the collection inside is to be inserted. No matter how different each collection is from the other, this feature ensures that the packaging would always blend with the product while standing out on its own.