Penicillin

This Christmas, no diagnosis was required. Only a carefully prepared formula.

Each year, MV Group prepares a seasonal prescription for B2B partners – one designed to surprise, yet grounded in craft. Penicillin is the company’s 2025 seasonal prescription. Borrowing its name from both the famous cocktail and the world-renowned medicine, it carries a deliberate dose of irony: a “remedy” that sits somewhere between apothecary tradition and the art of distilling.

Its formula is built on a precise balance of warming spice, citrus freshness and measured strength – developed through controlled experimentation. Created as a gift, it uses the language of the apothecary to express what defines MV Group as distillers: know-how, precision, and a constant desire to experiment. The graphic solution is injected with a dose of irony inspired by experimental medicine and a drop of black magic.

Use as directed. Repeat if necessary.

 

Studija CREATA

Credits:
Art director & designer: Asta Kauspedaite
Head of Product Development MV Group: Jurate Paulauskiene
Illustrations: Asta Kauspedaite, istockphoto, shutterstock
Photography: Asta Kauspedaite
Printing houses: Printela, Flexpro
Client:
MV Group