XANMI – Biofood

XANMI – Biofood : Branding and Packaging Design

Intro : A powdered Amazake, a traditional Japanese fermented rice drink, reimagined with Thai jasmine rice and mangosteen extract — a Thai superfruit. Developed as a functional drink to support digestive health.

Challenge : To design a brand and packaging that reflect Japanese minimalism while clearly communicating the core ingredients. The result aims to convey premium quality, trust, and a distinct identity.

Idea:
A minimalist approach using blue tones for health and gold accents for value.

The packaging features a soft mangosteen purple palette, with rice grain graphics and Japanese typography in a clean composition.
Subtle mangosteen line illustrations add balance, creating a design that feels simple yet distinctive.

Less design, more meaning.