Çaykur Tea Packaging

The iconic elements of Çaykur, the symbol of traditional Turkish tea, have been preserved and reinterpreted through storytelling under the motto “Our Tea”, just as its beloved taste has remained unchanged and protected for years. The well-known and category-defining Rize Tourist Tea logo has been given greater prominence. The rich color and warmth of the traditional Turkish tea served in an iconic tulip-shaped glass—often the first image that comes to mind when thinking of Rize Tourist Tea—have become the key visual carriers of the brand. Within the circular banner, a bird’s-eye view of a tea glass is accompanied by concentric rings inspired by the tea saucer, symbolically sealing the distinctive flavor of Rize Tourist Tea. The finest teas of the Black Sea region, carefully brought from local tea gardens to the Çaykur family, are now reflected on the packaging itself, where they meet the timeless silhouette of the classic Turkish tea glass.