Lumière

Lumière is a conceptual premium chocolate collection built around the idea of light, atmosphere, and sensory experience. The landscape format was chosen to create a distinctive shelf presence, while oversized flavour names provide immediate recognition and improved legibility from a distance, making the packaging easier to navigate for a wider range of consumers.

Flowing abstract forms, fine linear details, and a warm, understated typographic approach give each flavour its own identity while keeping the collection visually connected.

The collection consists of five flavours: Aube — white chocolate, lemon, vanilla and sea salt; Brise — milk chocolate, almond and honey; Rivage — dark chocolate, fig, olive oil and sea salt; Ombre — 72% cocoa, espresso and tonka; and Éclat — dark chocolate, raspberry and pink pepper. Each flavour is expressed through its own palette and composition, moving from the soft, luminous tones of Aube to the deeper, more intense character of Ombre and Éclat.

Sustainability was considered as an integral part of the packaging concept, with the wrappers envisioned in warm natural-white, 100% recycled cotton paper with an uncoated tactile finish. Champagne foil and subtle debossed details add a restrained premium finish, while the paper-based gift packaging extends the visual language across the collection.