Xochi

For the brand identity and packaging, we looked at everyday Mexican graphic culture as a starting point — from street signage and hand-painted lettering to festive clothing, decorative elements, patterns and popular visual expressions. Rather than reproducing these references literally, we reinterpreted them through a contemporary and playful lens to build a visual language of its own.

The packaging system is driven by color, bold typography and graphic abundance. Each flavor has its own combination of colors and illustrations, while sharing a consistent structure that makes the range immediately recognizable as Xochi. The cans become a canvas where typography, patterns and small graphic details coexist, creating a system that feels expressive and full of energy without losing clarity.

Illustration and custom graphic elements were developed alongside the identity, combining digital techniques with references to the spontaneity and imperfection of vernacular graphics. The result is a flexible visual system that can expand beyond packaging into communication, social media and future products.

What makes Xochi distinctive is the balance between cultural references and a contemporary brand language. The goal was to create something vibrant, joyful and unmistakably connected to its origins, while giving the brand a fresh identity that can live naturally in a modern beverage landscape.