Parco di Stalla

Parco di Stalla — A Sign Through Time

When we began the redesign of Parco di Stalla, we started with a simple question: how can a historical discovery become a contemporary visual language?

The answer was already there, rooted in the land. Within the estate, the remains of an ancient necropolis were discovered, featuring a series of distinctive architectural arches. These became the starting point for a new visual identity — an essential, modular and recognisable sign that connects the history of the place with its present.

The arches are transformed into a rhythmic graphic element across the new labels, becoming structure, identity and narrative rather than simple decoration.

For the Organic Extra Virgin Olive Oil, the motif is expressed through a restrained, tactile composition, with deep green tones reinforcing the connection to the land. In the Chilli-infused Extra Virgin Olive Oil, the same visual language interacts with the illustrated chillies, creating a more vibrant and expressive interpretation.

One origin. Two expressions.

The new packaging tells the story of a place, its land and its history, transforming an archaeological discovery into a contemporary visual language.

Parco di Stalla
Since 1927, rooted in the land. A mark through time.