Parco di Stalla

Parco di Stalla — A Sign Through Time

When we began the redesign of Parco di Stalla, we started with a simple question: how can a historical discovery become a contemporary visual language?

The answer was already there, rooted in the land. Within the estate, the remains of an ancient necropolis were discovered, featuring a series of distinctive architectural arches. These became the starting point for a new visual identity — an essential, modular and recognisable sign that connects the history of the place with its present.

The arches are transformed into a rhythmic graphic element across the new labels, becoming structure, identity and narrative rather than simple decoration.

For the Organic Extra Virgin Olive Oil, the motif is expressed through a restrained, tactile composition, with deep green tones reinforcing the connection to the land. In the Chilli-infused Extra Virgin Olive Oil, the same visual language interacts with the illustrated chillies, creating a more vibrant and expressive interpretation.

One origin. Two expressions.

The new packaging tells the story of a place, its land and its history, transforming an archaeological discovery into a contemporary visual language.

Parco di Stalla
Since 1927, rooted in the land. A mark through time.

Curator’s Insight

Look closely at the foil work on the arch motif and it’s not a single flat purple, it’s graduated through several tones, violet fading toward near-black, with a slightly crackled texture underneath. That’s a deliberate move to make foil stamping, normally the most polished and reflective finish available, read as something weathered and archaeological instead. It’s working against the medium’s natural tendency, which is a harder trick than it looks.

The other thing worth clocking is how the same arch shape carries two completely different jobs across the range. On the plain olive oil, it stays abstract and architectural, functioning almost like a textile pattern. On the chilli variant, the identical arch becomes literal window openings with chillies strung across them. One shape, doing structural work in one context and illustrative work in the other, without ever needing to change its outline.