Dolato | Ramadan New Packaging

Dolato is an Egyptian gelato brand inspired by Italian craftsmanship and unexpected flavor combinations, built around the philosophy of “Crafted with a Twist.”

For Ramadan, Dolato introduces a limited-edition collection developed for Egypt and Saudi Arabia, reimagining three familiar seasonal flavors as unexpected gelato combinations: Sobia Pop, Qamar Crush, and Tamarind Cacao.

The Concept: Italian Gelato Meets Arabic Ramadan

The packaging concept brings together the visual world of traditional Italian gelaterias and the atmosphere of Arabic Ramadan gatherings. Rather than relying on conventional seasonal motifs, the design creates a playful visual narrative that connects both cultures through their shared appreciation for food, tradition, and gathering.

The Design Solution

The collection features two packaging pieces, each designed around a different product experience.

The main packaging box was conceived as a portable gelato cooler, allowing customers to take their gelato along to outings and gatherings while helping keep it chilled. Its muted sand-colored structure is complemented by Dolato’s signature striped awning and a transparent window shaped around the brand’s Mini symbol, offering a glimpse of the product inside.

Storytelling illustrations extend across the box, depicting scenes inspired by Ramadan gatherings and Italian gelato culture. Arabic Thuluth calligraphy is paired with English typography, creating a distinctive visual dialogue that reinforces the cultural concept.

The second piece is a PR packaging experience inspired by the traditional Italian gelato cart. Reinterpreted as a miniature collectible cart, it features a striped mint-and-cocoa awning, transparent display panels, and gold details. The opening awning reveals the Mini Dolatos, transforming the packaging into an interactive presentation experience.

Illustration and Visual Techniques

A storytelling-led illustration system was developed to bring both cultural references into one cohesive visual world. Character-driven scenes communicate the atmosphere of gelato-making and Ramadan gatherings, while supporting ingredient illustrations help distinguish the three flavors.

The combination of illustrated storytelling, recognizable brand elements, bilingual typography, and distinctive structural features creates consistency across both packaging pieces while giving each its own function and character.

The Result

The result is a seasonal packaging experience that goes beyond product containment. From a functional portable cooler to a miniature gelato cart, each piece translates Dolato’s “Crafted with a Twist” philosophy into a tangible experience, combining practical functionality, playful design, and cultural storytelling.

The collection reimagines how familiar Ramadan flavors can be presented through a contemporary gelato experience, bringing Italian craftsmanship and Arabic traditions together through packaging.