Freeze-Dried Fruit Crisps Packaging Redesign

Freeze-Dried Fruit Crisps Packaging Redesign

Concept
A fresh look for an Australian fruit snack brand. We redesigned SHARY’s seven-product range to bring its bold flavours and light, crispy texture into focus, while retaining the identity customers already knew.

Challenge
The packaging needed to tell a clear story at a glance: who makes it, which fruit is inside and what makes the snack different. With seven varieties sharing the shelf, the challenge was to give every flavour a distinct presence within a recognisable family.

Design
We paired a prominent SHARY logo and oversized flavour names with vibrant colour panels and a clean white background. Each variety has its own colour, making the range easier to browse.

Generous compositions of fresh fruit and freeze-dried pieces connect familiar ingredients with the finished snack. Their placement across the colour boundaries adds movement and depth, giving the packs an energetic, appetising feel.

On the reverse, concise messaging and illustrated serving suggestions extend the story beyond snacking straight from the bag. Together, these elements create a cohesive packaging system with a stronger visual rhythm, clearer product communication and room for the range to grow.