Riston Pyramid Tea

Packaging Design for a Flavoured Tea Collection

ABOUT

RISTON Royal Collection is a mass-market range of pyramid tea bags featuring black, green and herbal teas with natural fruits, berries and flowers.

The challenge was to create bright, appetising and easy-to-navigate packaging that communicates each flavour at a glance and stands out on the retail shelf. Moving away from conventional tea packaging with crowded arrangements of fruits around a teacup or tea bag, the design offers a fresher, lighter interpretation of the category.

SOLUTION

The visual concept is built around generous white space and a bold diagonal colour field that distinguishes the flavours across the range.

Expressive, appetising images of fruits, berries and flowers are casually arranged across the coloured surface, creating a sense of natural abundance without visual clutter. Light, airy compositions and contemporary, understated typography bring freshness and clarity to the packaging.

The cardboard boxes feature gold foil stamping and selective gloss varnish, adding subtle tactile and visual accents to the vibrant design.

RESULT

The result is a cohesive collection of ten packaging designs across three tea categories. A consistent visual structure and distinctive colour coding make the range instantly recognisable while allowing each flavour to express its own character.

The design combines the emotional appeal of a vibrant food still life with clear, intuitive navigation across the product range.