Bettea

Designer: Alice Macarova
Location: Russia
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Material: Paper, foil
Printing Process: Digital printing

Bettea is a concept for premium tea package. The main focus was on a combination of monoline illustration and digital 3D foiling. Nowadays the possibilities of digital printing is really high. This printing technology produces brilliant foil effects and gives you an opportunity to realise your concept in a short time without many copies. Monoline patterns with personal symbols and unique story tell us about each type of tea. Also, I want to show one of the way of usage silver, gold and holographic textures in package design. These textures create a beautiful play of light and shadows. It was a great pleasure to work with these materials.