BAYUNYA. Packaging for children’s wafers

CONCEPT

The texture of waffles resembles a quilted blanket, evoking associations with home warmth and coziness. This image became the foundation of the packaging concept. To convey it, cute childlike characters were created, as if wrapped in the waffle like a blanket. The use of a large plastic window on the packaging not only reinforces this image but also allows customers to see the product inside.

NAMING

The invented name “Bayunya” serves as a general diminutive and affectionate name for the characters depicted on the packaging. The word alludes to the onomatopoeic phrase “bayushki-bayu,” a traditional refrain found in Russian lullabies.

VISUAL DESIGN FEATURES

Each character expresses different emotions, reflecting the various moods of children as they fall asleep.

The different flavors of the waffles are conveyed through the color palette and corresponding fruit motifs, which are integrated into the characters’ hairstyles.