Old Cellar Dweller Barleywine

Agency: Hired Guns Creative
Photography: Sean Fenzl
Printing: West Key Graphics
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Materials: Glass

In a dark and secret place, away from prying eyes and thirsty cellar hands, this dense, warming beer will mellow and become sherry-like with age. Unearth early for a more hop-forward experience. Others may be laid to rest – this one was born to wait.

For Driftwood Brewery’s Old Cellar Dweller barleywine, our task was to design a label that showcases the strong character of the beer, while speaking to its aging potential. To these ends, we chose to illustrate our take on a grinning skull, favoring a bold, graphic approach. The dieline protrudes with ribs, teeth, and the long outjutting arm bones that create an excess of negative space, at once playful and decadent. Wax dip and gold foil lend the final touches and the spark of life to our skeleton in wait.