Roshbill sweets cream packaging
Makka, KSA

Introducing more than 25 new flavors to the Roshbill family; Cookies & Rasberry, Mango, Strawberry, Blueberry, Cardamom, Cinnamon, Orange, Hazelnut, Pistachio, Pineapple, Lemon, Bueno, Nescafe, Date, Coffee, coconut, Peanut, Oreo, Caramel, and Chocolate.

Roshbill translates to ‘It’s Nothing’ so like the product itself the design is stripped back of any additives. The ingredients are all natural with no surprises and the packaging reflects the same philosophy. Something minimal, yet sophisticated.

Through the design process, tubs stemmed from being a new product and needing a point of difference to have some impact in the marketplace.

Inspiration and research have covered everything from modern interior color design trends and product placement to the final piece of design confection.