THE PROBLEM: Nuts packaging is bereft of emotion. How do we bring it alive? How do we create work that dials up the natural aspect in a new way?

THE  SOLUTION: We brought out the pristine nature of our nuts through fairytale-like illustrations. We used a fresh technique of fusing 2D with 3D illustrations to put the product in focus. ‘So fab you’ll feel like embracing it,’ was the core idea we wished to communicate.