Wikipam

I am proud to share with you a project that is close to my heart, aimed at integrating a social engagement initiative into a beauty product that can compete with major international brands. As part of this initiative, our goal was to create a premium product design that adds value to the lives of marginalized women who collect plants in the mountains of Tunisia to start their own small business.

We started by repositioning the product to give it a premium brand image, despite traditionally being considered a modest product. We wanted to highlight the quality and dedication of these women in their craftsmanship, and give them the recognition and value they deserve. In doing so, we created a high-end packaging that can compete with the big beauty brands in the market.

Through the ACEA program to support the export of rural women’s handicrafts in Tunisia, these artisanal products can be exported and given visibility and access to a larger market. The results have been very promising and we are convinced that this project will have a positive impact on the lives of these fighting women in rural Tunisia.

It has been a wonderful experience, and we are looking forward to seeing the impact that the product we have designed will have on the beauty industry and on the daily lives of rural women in Tunisia.