Redesign for Royal Canin Dog Food by Michelle Haft, a designer from Los Angeles living in Atlanta, GA. This packaging was featured in CMYK Vol. 44.
The concept behind their new product design combines the philosophy of the company as well as their consumer’s relationship with their pets. The dog becomes the focus of the packaging and is “crowned” your Royal Canin. The coined phrase “long live your dog” helps reiterate that this product will contribute to the longevity of your dog’s life.