Redesign for Royal Canin Dog Food by Michelle Haft, a designer from Los Angeles living in Atlanta, GA. This packaging was featured in CMYK Vol. 44.

The concept behind their new product design combines the philosophy of the company as well as their consumer’s relationship with their pets. The dog becomes the focus of the packaging and is “crowned” your Royal Canin. The coined phrase “long live your dog” helps reiterate that this product will contribute to the longevity of your dog’s life.

  1. I like the simplicity of the logo and the "cleaness" of the dog picture on the package. The food type/formula is clearly visible and there's no nonsense. I don't like whatever is scribbled around the dog, but otherwise, it's GREAT "designe graphique" (I made that up)

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Derrick Lin

Global